If you are in the real estate business, then you know that a website is a must-have. Not only does a website give you a professional presence online, but it also allows you to showcase your properties to potential buyers and renters all over the world. But, not just any website will do. In order to make the most of your real estate business you need a WordPress site that is specifically designed for real estate. Luckily, there are many real estate plugins available that can help make your WordPress site into a powerful real estate tool. How will you know which plugins are best for your real estate website?
In this blog post, we will compare 5 of the best plugins currently available. Each plugin has its own unique features, so it is important to understand what each one offers before making a decision. Let’s get started!
Estatik is a jack of all trades when it comes to real estate plugins. With a wide range of features, Estatik offers beautifully laid out listings and multilingual support. The basic version of the Estatik plugin provides the following features:
- Flexible shortcode
- Customizable layouts
- Photo gallery
- Property search widget
- Multilingual support
- Built-in social sharing
- SEO optimization
- Mortgage Calculator
The Estatik PRO option simply requires a one-time $89 fee and you’ll have access to all of the above, as well as the following features on your WordPress website:
- Agent support
- Private fields for admins or agents only
- Front-end management for admin
- Subscription plans featuring PayPal
- CSV Import
- PDF file generation
- MLS integration
- RESO Web API
- Map View
Estatik is a real estate agent’s best friend, and it is compatible with nearly every WordPress theme! If you have any trouble, Estatik support is available and willing to help integrate their plugin to your site free of charge.
2. IMPress Listings
IMPress listings adds a bit of pizazz to the real estate listings on your WordPress site. Designed by IDX Broker, IMPress is easy for beginners and very flexible for those who are technologically savvy. With image and video support, along with extensive search features, IMPress listings on your WordPress site will create an epic home searching experience for your clients. Here are the basic features that come with this free real estate plugin:
- MLS integration
- AgentPress listing migration
- Customized dropdowns
- Map View
- Automated social posts
- Contact forms
- Agent directory option
While a majority of the plugin features are user-friendly, some customization options can be difficult to work with. Default property tags can only be changed by messing with code and creating single listing templates is much more difficult than many people anticipated. However, if you are okay with keeping the original templates, the plugin is simple to use.
The plugin itself is completely free, but you do have the option to purchase different listing templates through the plugin if you wish to do so.
3. Showcase IDX
Showcase IDX is the number one rated real estate IDX plugin for WordPress sites, and will take your website’s listings to the next level. Not only does Showcase connect with your MLS such as Bright MLS or CRMLS to integrate listings on your site, but agents are known to get 87% more organic traffic from Google to their site when they use Showcase IDX. Many plugins try to be a one-size-fits-all solution, but Showcase IDX focuses on your listings specifically and makes them exceptional.
Showcase IDX offers the following features:
- MLS Integration
- Integrated CRM tools
- Friends and Family feature
- Easy to use property search
- Lead generation
- State-of-the-art mapping tool
- SEO optimization
- Mobile-friendly listings
- Customizable search filters
- Admin management tools
With two different subscription plans to choose from, you have a couple of options in making ShowcaseIDX work for you. The “Essentials” plan is $60 a month and the “Premium” plan is $99 a month. The most notable feature, aside from excellent SEO optimization, is their friends and family search. Your clients can communicate with their friends and loved ones on the listing itself, and they can even add you, their agent, to the conversation as well. There has never been a better and more convenient way to buy a home!
4. Real Estate Pro
For real estate agents without a ton of extra time on their hands, Real Estate Pro is ideal. Once you initially set it up, there’s not much you have to constantly do to keep up with it other than update the listings. Real Estate Pro gives your website a clean, polished look with organized property listings and image galleries. Fully responsive to mobile devices, Real Estate Pro will give your clients a simple and enjoyable way to search for real estate listings on your site.
Here are some of the features you’ll be able to enjoy with Real Estate Pro:
- Integration with MailChimp
- Multilingual capabilities
- Subscription configuration
- On-site purchase options (PayPal or Stripe)
- Compatible on mobile devices
While Real Estate Pro does make sure that the listings on your site are organized and look good, it won’t automatically update listings for you. The Real Estate Pro plugin doesn’t integrate with your MLS, so you may have to keep a close eye on listing availability. Other than that, this plugin is easy for agents to manage, and for consumers it’s easy to use.
5. WP VR
While WP VR may not do quite as much as the previous plugins on this list, it does add something unique and interesting to your website that many other agents may not have. WP VR gives you the ability to create virtual tours of the properties on your site. Not only does this let your potential clients get a closer look at the home initially, but it provides you with credibility and a website home search that people love to use.
While this is a huge asset for your website, it only works if you already have listings on your site, so remember to integrate property listings into your site before trying this plugin. Within the virtual tour, you can add interactive features like text, gifs, and movements that will provide a thorough experience for home buyers. Once you create your virtual tour, the WP VR plugin allows you to add it to your site by copying and pasting the shortcode.
There is a free version of the plugin that allows unlimited virtual tours (with up to 5 hotspots), 360 Degree video support, preview images, animations, and more. If you opt for the premium version, you’ll get everything that comes with the free version along with unlimited hotspots, autoplay and loop options, gyroscope support for mobile, background music options, tour duplication, and more.
Best WordPress Real Estate Plugins
From virtual touring options to beautiful listing layouts, WordPress has a large number of plugins that will take your real estate website to the next level. So many agents have functioning websites now that just having a site isn’t enough. You have to find a way to make yours stand out from the rest. This list is a great starting point if you are looking to revamp your real estate site and give your clients the best home buying experience possible.
Leave a comment and let us know which one you want to try out, or comment with which WordPress plugins you have tried and loved!